Sellers are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience.

The first touchpoint in the buyer journey is an online listing, where an immersive 3D tour can afford a property an impactful first impression. Nearly 80 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. A NAR report reveals that “among all generations of home buyers, the first step taken in the home search process was to look online for properties,” often resulting in buyers “walk[ing] through the home that they viewed online.”